Announcing:
We've teamed up with Litmus to empower you to instantly preview your email in popular clients and devices right within Savicom.
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Best Practices:
Our most essential tips and guidelines for achieving stylistic consistency across platforms ( old & new ), while maximizing the readability for specific devices and environments.
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After many years of progress, background images are possible in email. Learn how in this week's blog post.
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Learn about Spamhaus listbombing, and how to use double opt-in, CAPTCHA, and list hygiene to overcome.
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Learn how to build your audience by enhancing the sign up process, mining data, and encouraging user feedback.
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Using A/B testing to maximize the impact of your subject line can help increase audience interest, improve sender reputation, and add value to your email.
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Learn the fundamentals of CSS animation in email, and try it yourself.
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The rules of the game are always changing. Learn the new ISP rules regarding From Addresses.
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Learn about the challenges of symbol display with some email browsers, and how to use HTML to overcome these hurdles.
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In this re-issue, learn about how to find the optimal timing and frequency for your email marketing campaigns.
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Learning about how sign-up forms, data mining, and user feedback can help build your email marketing audience.
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Learning about Safe Sender lists can greatly help your email program reduce landing in the junk folder and improve campaign performance.
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Definitions: Learning the definitions of email delivery outcomes is critical to understanding your email program's deliverability.
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Definitions: Learning the definitions of email delivery outcomes is critical to understanding your email program's deliverability.
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Learn about the positive and negative factors that inform ESPs about the quality of your mail.
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This week we cover Savicom's role in managing ISP feedback loops, and providing visibility into complaint data.
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Emojis display differently across email clients. Some emojis display almost identically, whereas othes convey very different messages. Knowing these differences can help you maximize your emoji choice and placement.
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Learn the fundamentals of email delivery, and what you can do to make sure your messages reach the subscriber's inbox.
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Keep your list fresh using filters, segmentation, and more.
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Learn to send highly personalized messages using Savicom's Mail Merge functionality.
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Learn to create a custom message for the preview text that email clients display next to your message.
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Learn how A/B Split Testing can help you get more from your email campaigns
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GIF images have a wide range of support across email service providers and can even breathe a little life into existing email templates. Here are a few tips to keep in mind when using GIF images
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Pick up some tips on how to do more with your email database.
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Email interactivity, responsive template libraries, the return of deliverability, and more...
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Color psychology is an integral part of creative design. colors of an email send subliminal messages to the reader. Getting this facet of your emails right will ensure you are not sending mixed messages.
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At New Year’s it is "out with the old, in with the new." Here’s a list of must-ask questions.
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Years of holiday email campaigns have taught us that using four fundamental tactics can make your holiday email shine.
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What are Emojis, how do they work with email, and which ones can you use?
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Learn about our new features, tools, and policies!
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See the most recent data regarding mobile use, responsive design, and how it affects your email program.
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This month we explore key elements of Call To Action buttons, including size, shape, color, text and location.
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Your list is one of your most valuable assets. What are you doing to maintain and improve your list? Learn about the fundamentals.
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Email optimization, leveraging social networks, and more.
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Increase your campaigns' relevance to your audience using these 5 tips.
Responsive Templates, new email features, and more!
The hacks you had to add styles within media queries so that they don’t “activate” in Yahoo! Mail are no longer needed.
This article details the changes, compatibility issues, and coding solutions to the newest.
These simple tips may just save you hours figuring out why your design looks
Will you be surprised to hear you can actually put CSS including pseudo-classes like :hover in a block and have them work in Gmail? Well as I found out recently, you can!
There are a number of alternative innovative ways to boost reader engagement, and here are 4 of our favorites in terms of originality and uniqueness.
Why your logo may not be appearing in gmail gridview, and what you can do about it.
A Breakdown of Justin's cutting edge rollover image tool for email creatives
